Course Catalog Description:
Designed to help prepare students to become effective managers overseeing global market activities in an increasingly competitive environment. It will examine the impact of global economic, financial, cultural, political, and legal factors on the development of marketing programs and on the marketing/R&D and marketing/manufacturing interfaces.
The information provided in this Course Profile -- including the syllabus -- is meant to provide students information with which they can make decisions about what courses to take. The information is, however, subject to change. It is not a substitute for what information -- including the syllabus -- your instructor provides to you within the class.
