Course Catalog Description:
Provides an understanding of how environmental factors (political, legal, economy, competition, socio-cultural, and technology) influence the design of product, pricing, promotion and distribution strategies. Topics discussed include strategies to satisfy target markets, market segmentation, buyer behavior, marketing ethics, and an introduction to global marketing issues. Fundamentals of marketing are integrated using cases, videos, and class projects.
The information provided in this Course Profile -- including the syllabus -- is meant to provide students information with which they can make decisions about what courses to take. The information is, however, subject to change. It is not a substitute for what information -- including the syllabus -- your instructor provides to you within the class.
